The Ask

 

To create an integrated campaign for Volkswagen's new EV, ID Buzz, targeting the Latinx U.S. multicultural group.

The Ask

 

To create an integrated campaign for Volkswagen's new EV, ID Buzz, targeting the Latinx U.S. multicultural group.

Research

 

My team started off with secondary research on our target audience and market analysis, and then we completed interviews with seven individuals from our target audience. From our research, we found that family and environmental friendliness were extremely important to Latinx families, which became the foundation for our campaign.

 

Secondary Research