MRM and AI

- Summer Intern Project

The Ask

 

To explore the use of AI within advertising and the digital industry so MRM can gain insights on how to adapt and use AI internally per department.
Process

 

We, the interns, met together between 1-3 times a week to brainstorm and collaborate on the presentation. We all worked together to define AI, its pros and cons, the market, and all other relevant information to set up the departments and AI segments of the presentation. For each department, we assigned each intern based on which department they were interning in. I worked together with the other strategist intern on the strategy section. We also had mentors that helped us format the presentation and cater it to the culture that MRM has in its workplace and to the people we would be presenting to.